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The more shares your content gets, the higher it will likely rank. Social shares also create nofollow links and generate real traffic, so even if youre not concerned with improving your SEO, a social share will bring relevant traffic to your site. Now that you know about the different types of off-page SEO, consider how they can be used in your digital marketing strategy. Unfortunately, getting another website to link to your site or mention your brand is no easy feat. In todays digital landscape, the most scalable off-page search engine optimization techniques are the least effective. Most off-page SEO experts will leverage local or niche directories, and guest blogging to build backlinks. Yext and BrightLocal are commonly used tools for local directory listing. You simply enter your businesss information, and the tools manage the First page google Guaranteed footwork so that you dont have to. Webcast, May 22nd: How to Hit a Home Run Competitive Brand Audit When it comes to niche business listing sites, the process is typically more involved. For example, imagine that youre doing SEO for law firms and youd like to get listed on several lawyer directories.
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